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《企業家應具備哪些素質》——范總演講摘要(Mr. Fan's Speech) 2019-04-08

绝地求生刺激战场 www.8534308.com 2019年2月17日,和君集團2019新春年會在北京中央民族音樂廳舉行,開潤股份董事長——范勁松先生受邀進行《企業家應該具備哪些素質?--兼談我當老板的酸甜苦辣》的主題分享,以下是精彩內容摘要:


On February 17, 2019, Hejun Group 2019 New Year Annual Meeting was held in Beijing Central National Concert Hall, Chairman of Korrun Co., Ltd. Mr. Fan Jinsong was invited to conduct "What traits should entrepreneurs have?" --Concurrently talk about the theme of my boss's ups and downs, the following is a summary of the highlights:


一.底層邏輯

Basic Logic

“三個底層邏輯:市場大,競爭對手保守,越簡單越傳統就能活的越久”

‘Three concepts of basic logic: in our industry, the market is big; our competitors are conservative; and firms live longer when they're more traditional and common.’

 

“正是想明白這三個底層邏輯,讓我們這個團隊的人能堅持十幾年在這個行業做,能讓創業團隊能夠靜下心來做這一件事情我覺得是非常重要的?!?/span>

‘Fully understanding these logic makes our team works harder in this industry for more than ten years. It is very important for an entrepreneurial team to calm down and then keep going.’

 

“越是傳統的東西越是原始的東西越有生命力,越有奠基性越有生命力。結構越復雜,生命就會越脆弱,就會容易被取代?!?/span>

‘When the industry is more traditional and fundamental, it is supposed to be even more energetic. When the structure becomes complex, it is supposed to be less energetic and it has higher possibility to be replaced.’

“我們傳統的行業就像單細胞的結構,你的越簡單你就可以活的越久。對我們來說,我們一直在想我們如何做一個可以活的久的企業?!?/span>

‘In traditional industry, it likes a monad. We can do business in long term when we get simplified structure.  For us, our target is to become a company lives for long.’

歲寒知松柏,路遙知馬力??蠊煞葑畛跛渥魑桓齟車南滸圃炱笠?,但認清了三個底層邏輯,也就認清了生存長久的必要條件。當然,作為一個以科技為導向的傳統行業,生存下去不是開潤股份的唯一目標,時間會證明開潤這匹“馬”能跑得更遠。

‘Time tries all.’ Although Korrun was a traditional luggage manufacturing company, we need to recognize three concepts of basic logic, so that we understand necessary conditions for a long-term business. It is no doubt that Korrun is a company in traditional industry but it's technology-oriented, doing businesses in short-term is not the only goal. Time will prove that Korrun is able to go furture.’  

二.創新

Innovation

“我們希望能以用戶的體驗為思考,以創新為使命,產品的高效供應鏈為能力,這是開潤對自己的定位?!?/span>

‘We hope to start our thinking from user's experience, taking innovation as our mission, and efficient supply chain of product would be the ability. This is Korrun's positioning for itself.’

“市場大,競爭對手很保守就可以活的很久,但是你要用一些創新的模式創新的辦法,無論你的產品創新,技術創新,制度創新,流程創新,管理創新,還是你的管理創新,商業模式創新。如果你有一些新的打法,對于傳統行業來說有更大的機會?!?/span>

‘When the market size is big, and the competitors are very conservative, we can live for a long time; but you need to have some creations and innovations in product, ,technology, policy, process, and management; otherwise  you need to have something new in your management style or business model. If you are a creative player, it could be a good choice for you to enter today's traditional industry.’

“用絕對好的產品用科技創新的產品去吸引他(新聞傳媒),這我們就叫做營銷模式的創新。用這種營銷模式的創新會給你帶來巨大的市場價值,然后反過來我們把在美國營銷的這些媒體的所謂的創新媒體宣傳推廣再拿到國內?!?/span>

‘Attracting them with absolutely gorgeous and high-technology products, we call it marketing innovation. Innovations with such marketing model will bring huge market value, and then we will bring the innovative media promotion used in the US to domestic market.’

“當你選擇一個行業的時候,你的競爭對手都很強大,所有的招數和套路都用盡的時候,你在使你的套路就很難生效,但是從我們把IT的一些管理理念一些IT的創新辦法帶到傳統的行業我們就很快可以脫穎而出?!?/span>

‘When you choose an industry, your competitors are very powerful, and you are out of tricks, it is very hard for you to use your old tricks again, but we can bring the management ideology from IT industry to our industry, then we've got a higher chance to stand out from the crowd.’

刪繁就簡三秋樹,領異標新二月花。假如說底層邏輯是開潤股份的生存之本,創新則是我們開潤的發展之道。一個企業永遠不可能以生存為目標,正是創新的實踐使開潤在各個方面都領先于同行競爭對手,而創新早已滲入到開潤的公司文化當中。

It is mentioned above that three concepts of basic logic is the reason for why Korrun is able to do business in the long-term. Meanwhile, innovation also plays a key role in development of Korrun. It is obvious that Korrun has overtaken its competitors in many aspects. Besides, innovation has deeply become a part of organizational culture of Korrun.’


三.學習

Learning

“我們做每一個事情我們總給自己找一個榜樣,榜樣的力量真的是非常非常大,他會給你帶來一個最有效的學習路徑,這兒路徑是最短的??梢勻媚憧燜俚牧私飧??!?/span>

‘We need to find a good example for ourselves, good example is very powerful. It may save us a lot of time, and help us learn more in a very short time.’

“我們希望找到國內最優秀的公司,為此我們去年帶著我們的核心高管團隊去走訪了認為我們中國最頂級的幾家公司,所以我們打算通過他們建立一個雷達系統去學習外部的最新的一些套路,這些新的方法論,來反哺到我們公司的管理當中來?!?/span>

‘We hope to find the best companies in China. Therefore, we told our core executive team to visit some of the top companies in China during the last year, we plan to build a learning system to learn about the latest management methods and skills. After that, we can use these skills and methods by our own.’

學為人師,行為世范。90分品牌在2018年成為中國市場占有率第一位,作為一個行業的領頭羊,開潤在學習方面也從來不落后。如同范總所說,尋找一個合適的榜樣正是縮短了進步的路徑。Stay hungry, stay young,不斷學習,是每一個開潤人乃至是整個人類進步不變的主題。

A mentor’s behavior will be the guidance for others. Our brand “90Fun” occupies largest market share in 2018, as a leader in the industry, Korrun never ignores learning. Like what Mr Fan said, we can make easy progress as long as we find an appreciate example. Stay hungry, stay young, keep learning - - it’s the everlasting topic for employees in Korrun as well as all human-beings.’

四.戰略

 Strategy

“企業首先要有個方向感再加上個持續奔跑。方向感我覺得三個圈,第一點,你的能力范疇是多大,第二點很重要,興趣圈。另外一個價值圈,這個事情對你人生的價值對社會的價值對世界的價值,能不能給你帶來巨大的成就感?!?/span>

A company should be equipped with the sense of direction, and then keep following with the direction in the future. About sense of direction, I think there are three ‘cycles’, the first thing is the cycle of ability, how much can be included in your ‘ability cycle’? the second thing is important which is the cycle of your interests; lastly, the cycle of value is mentioned that, it is about the value something brings to your life, to the society and to the world, it is going to make you feel awarded or not.’

“雌雄同體,就是很多我們的創始人在戰略上不錯,但是在人才組織,團隊建設也很差,所以你要兩點都強才可以?!?/span>

‘Two-way development is key. Some founders conducted excellent strategies, but they failed in talent attraction and team building, you must get strong in both two sides.’

不打無準備之戰,方能立于不敗之地。具備戰略的眼光,也讓每一個開潤人在奮斗時有一個正確的方向,如此乘風破浪會有時,直掛云帆濟滄海。

‘No preparation, no fight, so that we never lose. We’ve got strategic vision; it gives every single person in Korrun a dream and a correct direction in their work. We believe there will be one day we will eventually succeed and make our dreams come true.’


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